Your founder story is your best ad.
A client
Skye (snack bars). "Turn our origin story into a short ad, using our footage."
A 47-second founder ad: the dorm-room kitchen, the bars they were sick of in their own locker room, and the moment they decided to make their own.
Hired to edit their ads every month.
More ads
Start with a small pilot
- What you get
- 1 founder-story ad
- 3 hooks to test
- 9:16 and 4:5
- Captions
- 2 rounds of changes
- You send raw footage: the kitchen, the team, you talking about why you started.
- I cut one founder-story ad plus 3 different hooks to test, in 9:16 and 4:5.
- Two rounds of changes, a fixed price agreed upfront. You run it.
Questions founders ask
Do I need to film anything new?
No. I can start from what you already have: interviews, podcasts, phone clips. Raw kitchen and team footage makes it stronger.
Who owns the ad?
You do, once it's paid. Run it wherever you like.
How long does a pilot take?
You get a first cut within a week of sending your footage.
What does it cost?
A fixed price, agreed upfront before I start. I'll share it on a short call or by email.
Before food ads
For 18 months I was lead creative and head of content for a finance creator's YouTube channel, working on almost every video. His coaching business went from about $2M to $8M a year in that time. Here he is on working with me (40 seconds):
Each one becomes its own opening, so you can see which stops the scroll.
About
I'm Ermo Egberts. I make founder-story ads for food and drink brands. A US snack brand hired me after one test edit, and I now edit their ads every month.
Why founder stories. People don't buy another cookie or snack bar, they buy the reason it exists. Your reason is the one thing a competitor can't copy.
How I work. I go through your interviews, podcasts and phone footage to find the one line only you could say, build the ad around it, then cut 3 different openings so you can test what stops the scroll. You deal with me directly.