Your founder story is your best ad.
Ermo ยท replies within a dayA client
Skye (snack bars). "Turn our origin story into a short ad, using our footage."
A 47-second founder ad: the dorm-room kitchen, the bars they were sick of in their own locker room, and the moment they decided to make their own.
Hired to edit their ads every month.
"Ermo these ads are awesome."Mason, co-founder, Skye
"These are so good. I really have no notes."Alexandria, marketing, Skye
This month's ads for Skye
Ideas I cut for other food and drink brands
Made from their public interviews, before we ever spoke. With your own footage it gets a lot stronger.
Start with one test ad
- What you get
- 1 founder-story ad
- 3 hooks to test
- 9:16 and 4:5
- Captions
- 2 rounds of changes
- You send raw footage: the kitchen, the team, you talking about why you started.
- I cut one founder-story ad plus 3 different hooks to test, in 9:16 and 4:5.
- Your first ad is a small paid test, priced upfront and paid before I start. If it works for you, I make your ads every month at a fixed price, cancel any time.
Questions founders ask
Do I need to film anything new?
No. I can start from what you already have: interviews, podcasts, phone clips. Raw kitchen and team footage makes it stronger.
Who owns the ad?
You do, once it's paid. Run it wherever you like.
How fast is the first ad?
You get a first cut within a week of sending your footage.
What does it cost?
The first ad is a small fixed price, paid before I start. After that, a fixed monthly price. I'll share both on a short call or by email.
Before food ads
For 18 months I was lead creative and head of content for a finance creator's YouTube channel, working on almost every video. His coaching business went from about $2M to $8M a year in that time. Here he is on working with me (40 seconds):
Each one becomes its own opening, so you can see which stops the scroll.
About
I'm Ermo Egberts, creative director. I make founder-story ads for food and drink brands: I find the angle in the founder's story, write the hooks and cut the videos. A US snack brand hired me after one test edit, and I now edit their ads every month.
Why founder stories. People don't buy another cookie or snack bar, they buy the reason it exists. Your reason is the one thing a competitor can't copy.
How I work. I go through your interviews, podcasts and phone footage to find the one line only you could say, build the ad around it, then cut 3 different openings so you can test what stops the scroll. You deal with me directly.